ETTEvery True Tiger
Gymnastics vs. LSU

OUR STORY

About Us

ETTB was established in 2022 to cultivate a Mizzou NIL program that honors the dedication and talent of our student-athletes. We are committed to providing a platform where their brands flourish, their futures are secured and they represent the University of Missouri with pride.

LANDMARK NIL CHANGES: WHAT YOU NEED TO KNOW

LANDMARK NIL CHANGES: WHAT YOU NEED TO KNOW

The House v. NCAA settlement (June 6, 2025) officially allows college athletes nationwide to be directly compensated for NIL. This national change builds on Missouri's already progressive state law (effective Aug. 28, 2023), which enables the University of Missouri to actively engage in NIL deals, extends opportunities to high school athletes, and permits licensing for co-branding. These developments provide Missouri with a significant advantage, creating vast opportunities for its athletes and strengthening community ties.

Mark Mitchell

WHAT WE DO

We empower Mizzou athletes to build strong personal brands and achieve lasting success in the evolving NIL landscape. Through innovative strategies, strategic partnerships and comprehensive education, we create groundbreaking opportunities and ensure their growth as successful brand ambassadors.

Athlete Coordination

OUR TEAM

Mario Moccia

Mario Moccia

Chief Executive Officer

Alyssa Blair

Alyssa Blair

Assistant General Manager | Director, NIL Business Development

Justin Jaquis

Justin Jaquis

Assistant to the GM | Director, ETT Operations & Administration

Aidan McDermott

Aidan McDermott

Assistant Director of Strategic Analytics

Kayla Dumon

Kayla Dumon

Director of Student Athlete Branding & NIL Operations

Johnathan Thibodeau

Johnathan Thibodeau

Director of Revenue Share Strategy & Cap Management