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NIL & COMPENSATION EXPLAINED

Name, Image, and Likeness (NIL) refers to a student-athlete's right to earn financial compensation by leveraging their personal brand. This includes activities such as commercial endorsements, social media partnerships, autograph signings, and more. Today, NIL sits alongside Direct Institutional Revenue Sharing, giving student-athletes two primary ways to earn compensation.

REV SHARE VS. 3PN EXPLAINED

REV SHARE VS. 3PN EXPLAINED

  Direct Revenue Sharing (Rev Share) Third-Party NIL (3PN)
Source of Funds University Athletic Department (Media rights, ticketing, institutional sponsorships). External businesses, commercial brands, local vendors, and independent entities.
Primary Purpose Direct distribution of athletic revenue generated by the department. Promotional services, brand marketing, endorsements, and commercial appearances.
Control & Allocation Determined by the university and athletic department within annual pool limits. Driven by the athlete’s personal brand and market value.
Oversight & Compliance Logged and monitored through institutional compliance and CAPS tracking. Deals $600+ must be reported to NILGo for Fair Market Value review and approval.
3PN AGREEMENT TIMELINE

3PN AGREEMENT TIMELINE

3PN Timeline.png

FAQ

Name, image and likeness (NIL) are the three elements that make up “right of publicity”, a legal concept used to prevent or allow the use of an individual to promote a product or service. For example, if an athlete’s photograph is taken while wearing an athletic brand, and that brand uses the photo to promote their products without the athlete’s consent, that athlete could claim the brand is in violation of the right of publicity.

The NCAA’s interim policy, which was passed in June 2021, has three main parts: Athletes can engage in NIL activities if they follow state laws where their school is located. Schools must ensure these activities comply with state law. Athletes in states without NIL laws can still participate in NIL activities without breaking NCAA rules. Athletes are allowed to seek professional service providers for their NIL activities. Student-athletes should report NIL activities consistent with state law or school and conference requirements to their school.

Here are a few examples of what student-athletes could now be paid for under the NCAA NIL rules: Autographs and memorabilia, Camps and clinics, Personal appearances, Merchandise, Affiliate/ambassador roles, NFTs, Blogging, Podcasting and Public Speaking.

Please reach out to info@everytruetiger.org or call Justin Jaquis at 573-968-5498 to hear more about how you can partner with University of Missouri Student-Athletes.