A Win-Win: Your Business & Mizzou Athletics
College athletics ignites deep passion and loyalty among fans, alumni, and students. Research shows that aligning with college sports can significantly boost brand awareness and engagement. According to a Learfield study, 80% of college sports fans say they are more likely to purchase from a sponsor of their favorite college team.
With tens of thousands of fans attending games, millions watching from home, and a powerful presence across social and digital platforms, Mizzou Athletics offers a unique and impactful opportunity for businesses of all sizes to connect with an engaged audience.
Scroll on to view a variety of partnership opportunities with Mizzou Athletics—whether it’s through student-athlete NIL (Name, Image, and Likeness) programs, brand sponsorships, naming rights, or advertising integrations. You can even host your next meeting, reception, or corporate event in our state-of-the-art athletic venues. These collaborations aren’t just about exposure—they’re about engaging your customers and prospects and building meaningful relationships.
When fans see your business standing alongside the Tigers, they see shared values—tradition, excellence, and community.
1. NIL
Our Student-Athletes Will Light Up Your Brand and Engage Customers
Businesses of all sizes can team up with Mizzou student-athletes through Name, Image and Likeness (NIL) partnerships to create impactful, personalized marketing campaigns that capture the attention and engage your customers and prospects.
Whether it's leveraging social media influence, hosting athletes for in-store appearances, offering autographed merchandise, or featuring them as spokespeople in TV and radio ads, Mizzou student-athletes can help amplify your brand.
These partnerships also support community relations and cause marketing efforts, connecting your business with fans and consumers in authentic, engaging ways.
Unlock the power of Mizzou Athletics by partnering with our student-athletes today.
2. Official Partner Programs
Partner Programs Offer Many Ways to Engage Customers and Prospects
Businesses can capture the attention of loyal Mizzou fans and key customer segments through dynamic partnership opportunities with Mizzou Athletics.
Just a few of many options include impactful brand signage at Memorial Stadium or Mizzou Arena, advertising during nationally televised games on ESPN, promo reads on radio broadcasts on the Missouri Tiger Network or the weekly coaches shows, and interactive fan engagement at home games.
Partners can also connect directly with Mizzou supporters through targeted emails to donors and season ticket holders, sponsorship of football or basketball programs, and digital strategies like QR codes directing fans to custom landing pages.
Maximize your brand’s visibility and engagement by teaming up with Mizzou Athletics.
3. Game Days
Make Game Days Your Employee and Customer Days
Businesses can leverage Mizzou Athletics game days as powerful opportunities to engage employees, consumers, clients and prospects in meaningful ways that provide emotionally rewarding experiences.
Game days offer a vibrant atmosphere perfect for employee appreciation and team bonding, helping to strengthen workplace culture through shared experiences.
Companies can also use the excitement of the event to entertain clients and prospects in a memorable setting, building relationships in a relaxed and energetic environment.
Additionally, businesses have the option to showcase or sample products to fans entering the stadium or arena, reaching a broad and enthusiastic audience.
Mizzou game days provide a unique and rewarding platform to connect with key audiences and leave a lasting impression.
4. Unique Venues
Infuse Freshness and Energy with Unique Events at Our Venues
Mizzou Athletics venues offer unique and memorable settings for businesses to host a wide range of events—from company meetings and employee gatherings to client or industry hospitality.
Premium spaces like the South End Zone, Centennial Club, Bunker Club, and Mizzou Arena provide flexible and impressive backdrops for productive sessions or celebration events.
Enhance the occasion with a special appearance by a Mizzou head coach or student-athlete to inspire and engage your guests.
These distinctive venues create the perfect environment to elevate your next business event.
5. We Visit You
Bring the Spirit of Mizzou to Your Business
We can bring Mizzou to your business whether for an employee culture event or to attract customers who are Mizzou alumni or fans.
Mizzou student-athletes and coaches will create a unique and memorable experience—whether to inspire your team during an all-company meeting or drawing in customers at a retail location.
Their presence adds excitement, captures the hearts of Mizzou alumni, and offers a personal connection to Mizzou Athletics, making any event more engaging and impactful for employees or customers alike.
6. Head Coaches
Our Head Coaches Can Inspire Teamwork and Leadership
Mizzou head coaches are natural leaders with deep expertise in building strong teams and developing individual potential—making them powerful spokespersons for businesses or featured speakers at events.
Whether representing your brand or delivering impactful talks on leadership, teamwork, and motivation, these coaches bring real-world experience and inspiring insights that resonate with employees, clients, and audiences of all kinds.
Mizzou Sports Properties
Mizzou Sports Properties solely represents the University of Missouri. In complete collaboration with the university, this locally based LEARFIELD team is committed to extending the affinity of the Tigers’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As the exclusive athletics multimedia rights holder, Mizzou Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the university. They can bolster their brand and garner maximum exposure through such inventory as venue signage; event sponsorships and promotion; corporate hospitality; radio and television; digital engagement and visibility via the official athletics website MUTigers.com.
Every True Tiger Brands
Every True Tiger Brands, LLC (“ETTB”) was formed in 2022 to further advance the University of Missouri’s student-athlete NIL experience while positively impacting our communities. We are a full-service NIL Marketing and branding agency and the leading provider of NIL marketing and branding services for student-athletes. We pride ourselves on being a leader in the evolving collegiate NIL industry.
