Our staff spent a significant amount of time analyzing our financial model, looking at pricing analytics, talking to peers and projecting revenues. This is a data-driven approach that is keeping the end goal in mind: helping simplify our structure and grow our revenues so we can win at the highest level in the SEC and share memorable Mizzou Moments together.

We have constructed a pricing model that provides the opportunity to grow our revenues to get us closer to our SEC and regional Power 4 peers. Total prices increased for most fans, to closer to the current market demand of our football tickets, although football season ticket holders in the Tiger Deck have seen steady costs. The get-in rate for Mizzou Football season tickets remains only $200, which reflects our mission of having an affordable entry point for fans. Overall, it was time for Mizzou to make the necessary infrastructure adjustments to grow revenues and focus resources on winning. Our goal is to approach each day with a “Will to Win” mindset, where every decision will be made with a very specific end goal in mind: winning.

Lot availability has changed heading into the 2026 football season due to the completion of the Memorial Stadium Centennial Project. With around 500 parking spaces reserved for premium North End Zone seating, substantial adjustments will take place across all lots this season. Parking qualifications per lot, and the overall selection process, is significantly different in 2026. Rest assured, each season ticket holder who meets the $250 minimum requirement in MAF Game Day Priority will have the opportunity to purchase a parking pass. The parking restructure also provides clarity to the parking allocation process.

The priority donations you pay with your football and men’s basketball tickets, in addition to any donation you make above and beyond, will still be aggregated to determine your parking lot qualification. For example, if your football tickets include a $1,000 priority donation, your men’s basketball tickets include a $1,000 priority donation, and you donate another $1,000, your total of $3,000 would be used to determine your parking lot qualification.

Ticket prices for men’s basketball for the 2025-26 season remained approximately the same as in 2024-25. Your new priority donation was reflected in the invoice you have received for 2025-26. Women's basketball season tickets do not require a priority donation.

Yes, interest free payment plans are available for both your season ticket cost and the associated priority donation. Payment plans remain a great way to split up the cost of your investment with Mizzou Athletics over multiple months. Payment plans for ticket costs must be fulfilled prior to the start of the respective season. Payment plans for priority donations will continue to be offered through the end of the associated calendar year. Please contact your representative for assistance in setting up a payment plan.

Reimagining the Tiger Scholarship Fund as the Mizzou Athletics Fund allows us to provide clarity to donors on many fronts and more accurately reflect the mission of this arm of the Mizzou Athletics Department. The Mizzou Athletics Fund is more than scholarship funding, although that remains a vital part of its charge. The Mizzou Athletics Fund is made up of three pillars: Game Day Priority, the Mizzou Leadership Circle and Mizzou Legacy Societies. Game Day Priority provides fans priority access to the seating and parking options they desire, joining the Mizzou Leadership Circle unlocks additional stewardship opportunities such as team travel and special access, and our Mizzou Legacy Societies recognize lifetime philanthropy and giving.