Every True Tiger Brands Launches 'Photo of the Game’ to Support Mizzou Football NIL

New program with MPIX gives Mizzou fans opportunity to own memorable moments while supporting student-athlete NIL efforts.

COLUMBIA, Mo. – Every True Tiger Brands, the third-party marketing agency supporting Mizzou student-athlete name, image and likeness (NIL) opportunities, today announced the launch of its "Photo of the Game" initiative, giving Mizzou fans the opportunity to purchase professional photographs and unique photo gifts while helping support Mizzou football's NIL efforts.

The initiative will debut Saturday, Sept. 19, during Mizzou's home football game against Troy.

Following each Mizzou home football game, Every True Tiger Brands will partner with MPIX to select a "Photo of the Game," capturing a memorable moment from that day's action at Memorial Stadium. Fans will have the opportunity to purchase a digital copy of the selected photograph, as well as prints and other photo products featuring images captured throughout game day. In addition to digital and printed photographs, fans can customize a variety of MPIX products with their favorite Mizzou images.

All photographs available for purchase through the initiative will be accessible through the Photo of the Game tab at MUTigers.com.

“This is a great opportunity to give Mizzou fans another way to celebrate the moments that make game day special while directly supporting our student-athletes,” said Mario Moccia, CEO of Every True Tiger Brands. “Every True Tiger is committed to creating innovative opportunities that connect the Mizzou community with our student-athletes, and the Photo of the Game gives fans the chance to take a piece of those memories home with them.”

Proceeds from Photo of the Game sales will benefit Every True Tiger Brands and support its efforts to create and fund NIL opportunities for Mizzou football student-athletes. The Photo of the Game initiative will continue throughout Mizzou's 2026 home football season, with a new featured photograph selected following each home game.

For more information and to purchase photographs, visit MUTigers.com and select the Photo of the Game tab.