August 26, 2026
Every True Tiger Brands, Bocock Brothers and LIT Cigar Lounge Launch Mizzou Premium Cigar Partnership
Officially licensed collection offers adult Tiger fans a new way to celebrate Mizzou while benefiting student-athletes.
COLUMBIA, Mo. — Every True Tiger Brands, LLC (ETTB) has teamed up with Bocock Brothers Premium Cigars and LIT Cigar Lounge St. Louis to introduce an officially licensed premium cigar and accessory collection created for adult Mizzou fans. The collaboration pairs Bocock Brothers’ handcrafted cigars with Tiger tradition while generating direct support for Name, Image, and Likeness (NIL) opportunities for Mizzou student-athletes.
As the exclusive Missouri distributor for the collection, LIT Cigar Lounge will provide local Mizzou supporters with a premier destination to purchase and enjoy these specially created cigars and accessories.
Twenty percent of every purchase from the Mizzou collection will benefit ETTB and its work to expand meaningful opportunities for Mizzou student-athletes.
“Bocock Brothers are known for crafting premium cigars that celebrate the traditions and communities surrounding college athletics,” said Mario Moccia, CEO of Every True Tiger Brands, LLC. “This partnership gives adult Mizzou supporters a unique way to showcase their Tiger pride while creating a meaningful and sustainable avenue to support Mizzou student-athletes.”
The partnership brings together Bocock Brothers’ Honduran cigar-making heritage and experience creating officially licensed collegiate products, ETTB’s commitment to developing authentic partnerships that benefit student-athletes, and LIT Cigar Lounge’s reputation as one of the St. Louis region’s premier destinations for premium cigars, spirits and memorable experiences.
The result is a distinctive product that connects Mizzou pride, special occasions and meaningful NIL impact while giving Tiger fans exclusive access through LIT Cigar Lounge.
Memorial Stadium 100th Anniversary Commemorative Box
The collection is highlighted by the Memorial Stadium 100th Anniversary Commemorative Box, created to celebrate a century of tradition at one of college football’s most recognizable venues. The limited-edition presentation features custom Mizzou artwork inspired by Memorial Stadium, including a detailed stadium interior, commemorative 100th anniversary branding and specially designed premium cigars. Each box contains 10 cigars, making it a distinctive collectible for adult Tiger fans, alumni and supporters, and the first 100 will be individually numbered.
Memorial Stadium 100th Anniversary Commemorative Box
Custom commemorative presentation and specially designed Mizzou cigar
Adult supporters can purchase the Mizzou Collegiate Series from LIT Cigar Lounge on-site at the Every True Tiger pregame tailgate, located outside the north end zone complex, on Thursday, September 3, during the Mizzou vs. UAPB home opener. The cigars will also be available at select football games throughout the 2026 season and online at litstl.com/product/mizzou-
About Bocock Brothers Premium Cigars
Founded by brothers Bryant and Douglas Bocock, Bocock Brothers is a Houston-based premium cigar company rooted in the rich tobacco traditions of Honduras. Each cigar is hand-rolled in Danlí, Honduras, using carefully selected tobacco, while every box is handcrafted and hand-painted. Through its Collegiate Series, Bocock Brothers creates officially licensed premium cigars that allow adult alumni and fans to celebrate their universities and life’s biggest moments.
Learn more at bocockbrothers.com.
About LIT Cigar Lounge St. Louis
LIT Cigar Lounge St. Louis is a family-owned premium cigar and spirits destination serving the St. Louis region since 2019. Known for its carefully curated cigar selection, exceptional spirits program and welcoming atmosphere, LIT brings together cigar enthusiasts for memorable events, exclusive releases and unique brand experiences. As the proud parents of a Mizzou graduate, the LIT family is proud to help Tiger fans celebrate their university while supporting NIL opportunities for Mizzou student-athletes.
For more information, visit litstl.com.
About Every True Tiger Brands, LLC
Every True Tiger Brands, LLC (ETTB) is a leading sports marketing agency dedicated to creating strategic opportunities for student-athletes through brand partnerships, fan engagement and innovative revenue-generating initiatives. Since its founding in 2022, ETTB has focused on empowering student-athletes to build and maximize their personal brands while navigating the evolving NIL landscape.
Through strategic partnerships, comprehensive education and forward-thinking initiatives, ETTB provides a platform for student-athletes to grow as brand ambassadors, generate meaningful income opportunities and position themselves for long-term success. The organization also serves as a bridge between athletes, brands and supporters—driving authentic connections and measurable value for all stakeholders.
For more information, visit everytruetiger.org.
Media Contact
Mario Moccia
CEO | General Manager
Every True Tiger Brands, LLC
mario@everytruetiger.org
618-201-3772