Every True Tiger Brands Announces Strategic Partnership with GenTeal Apparel
Premium lifestyle apparel collaboration creates new opportunities for Mizzou student-athletes, fan engagement and strategic brand growth
COLUMBIA, Mo. — Every True Tiger Brands, LLC (ETT), the official sports marketing and NIL agency of Mizzou Athletics, today announced a strategic partnership with GenTeal Apparel, one of the fastest-growing premium lifestyle apparel brands in the collegiate and golf spaces. Together a collaboration was designed to elevate Mizzou student-athlete branding opportunities, enhance fan engagement and connect Tiger supporters with high quality apparel.
As the official sports marketing agency of Mizzou Athletics, Every True Tiger Brands partnered with GenTeal Apparel to create a line of premium co-branded merchandise. Through purchases made using a personalized link (http://gentealapparel.com/ett
Known for its premium polos, quarter-zips, sport shirts and performance apparel, GenTeal Apparel has established a strong national presence within collegiate athletics, golf, and outdoor lifestyle markets through its commitment to craftsmanship, versatility and timeless style.
The collaboration further enhances ETT’s mission of creating impactful opportunities for Mizzou student-athletes through innovative NIL partnerships and strategic brand alignment while continuing to position Mizzou Athletics alongside nationally recognized lifestyle and apparel brands.
“GenTeal has built an outstanding brand that blends quality, comfort, and style in a way that resonates strongly within collegiate athletics and lifestyle markets,” said Mario Moccia, CEO of Every True Tiger Brands, LLC. “This partnership creates exciting opportunities to enhance the supporter experience while continuing to grow meaningful branding opportunities for student-athletes.”
"As a lifelong Mizzou fan, the partnership with Every True Tiger is especially meaningful to me,” GenTeal Apparel Co-Founder Blake Dubinski said. “I am particularly excited about the future of Mizzou athletics and the vision, investment, and leadership that continue to elevate the university's profile nationally. We look forward to building a long-term partnership that delivers meaningful value to Tiger fans, student-athletes, and the university."
The partnership also provides GenTeal Apparel expanded visibility and engagement opportunities within one of the nation’s most passionate collegiate fan bases while strengthening ETT’s growing portfolio of strategic corporate partnerships centered around authentic storytelling, elevated branding, and long-term student-athlete success.
As the collegiate athletics landscape continues to evolve, Every True Tiger Brands remains focused on identifying innovative partnerships that directly benefit Mizzou student-athletes through increased exposure, brand-building opportunities, and revenue-generating initiatives designed to support their personal and professional development.
To learn more about GenTeal Apparel, visit GenTeal Apparel or shop with Bingham's in downtown Columbia.
About GenTeal Apparel
Founded in Oxford, Mississippi, GenTeal Apparel is a premium lifestyle apparel brand known for blending comfort, performance, and timeless style. Designed around a “work-to-weekend” lifestyle approach, GenTeal has become a staple within collegiate athletics, golf, and outdoor lifestyle markets through its commitment to quality craftsmanship and versatile apparel offerings.
About Every True Tiger Brands, LLC
Every True Tiger Brands, LLC (ETT) is a sports marketing agency dedicated to creating strategic opportunities for student-athletes through brand partnerships, fan engagement, and innovative revenue-generating initiatives. Since its founding in 2022, ETT has focused on empowering student-athletes to build and maximize their personal brands while navigating the evolving Name, Image, and Likeness landscape.
Through strategic partnerships, comprehensive education, and forward-thinking initiatives, ETT provides a platform for student-athletes to grow as brand ambassadors, generate meaningful opportunities, and position themselves for long-term success. The organization also serves as a bridge between athletes, brands, and supporters—driving authentic connections and measurable value for all stakeholders.
For more information, visit Every True Tiger Brands
Media Contact
Mario Moccia
CEO | General Manager
Every True Tiger Brands, LLC
mario@everytruetiger.org
618-201-3772