NIL at Mizzou
7/1/2021 10:26:00 AM | Compliance
Name, Image, and Likeness
As of July 1, 2021, NCAA rules permit student-athletes to promote commercial businesses using their name, image, and likeness (NIL). NIL activities may include, but are not limited to; social media endorsements, commercials, appearances, autograph signings, and other business activities. With this change, Mizzou student-athletes are able to earn compensation for the use of their NIL for promoting commercial businesses (e.g., A student-athlete can schedule an autograph signing at a local car dealership and be paid an appearance fee and/or charge for autographs). Additional information is available for Boosters, Businesses, and University of Missouri Employees by CLICKING HERE.
The following information is a brief overview of NIL rules.
- No Inducements or Pay for Play. NIL compensation cannot be used as an inducement to attend the University of Missouri, and cannot be contingent on the student-athletes athletics performance.
- No Institutional Involvement. All employees of the University of Missouri, including Coaches and Athletics Department staff members, Professors, Board of Curators, are not permitted to compensate or cause compensation to be directed to a student-athlete, a prospective student-athlete, or their family members for NIL activities.
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Businesses interested in hiring Mizzou student-athletes for NIL activities should CLICK HERE for more information.
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- Conflicts with Team Activities. Student-athletes cannot participate in NIL activities during official team activities (e.g. practice, games, press conference, etc.
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Student-Athlete Disclosure Requirements. Student-athletes must disclose all NIL activities and agreements prior to signing the agreement and prior to receiving compensation. The NIL disclosure form is accessed through the Opendorse App.
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Professional Service Providers (Agents, Attorneys). Student-athletes may hire an attorney or agent only for NIL activities. Student-athletes continue to be prohibited from agreeing to be represented for future professional athletic contract negotiations. Anyone assisting a student-athlete in negotiating NIL agreements must be registered as an Athlete Agent with the Missouri Division of Professional Registration, and the University of Missouri Professional Sports Counseling Panel.
- Selling or Reselling Memorabilia and Merchandise. Student-athletes cannot sell awards, apparel, or equipment provided to them by the University of Missouri.
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Institutional Trademarks. Student-athletes can only use University or athletic department related marks and logos, including all aspects of team apparel or uniforms, if those rights have been secured through an agreement granting specified rights
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Sponsorship information and/or agreements can be obtained by contacting Mizzou Sports Properties (Learfield/IMG College).
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Information and licensing agreements pertaining to retail products can be sourced through the Collegiate Licensing Company.
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- Conflicts. Student-athletes cannot enter into NIL agreements with vendors associated with activities prohibited by NCAA rules, state or federal laws, or which conflict with institutional conduct expectations. Missouri state law limits student-athletes' ability to execute contracts and/or engage in NIL activities if a conflict exists with a university or athletic department contract or agreement, except with the prior written consent of the institution.
- Use of Institutional Facilities. Student-athletes must pay the going rate for the use of any institutional facilities for NIL purposes. All facility reservation requests must go through the official Athletic Department Facility Rentals & Tour Requests process or through the University's rental request process, as outlined in the below websites.
- Education. Student-athletes will be provided regular education related to NIL activities through the Mizzou Made program.
- Need-Based Aid. Pell Grant and other need-based financial aid may be affected by a student-athletes NIL income. Questions related to financial aid eligibility should be directed to the MU Office of Student Financial Aid.
- International Student-Athletes. International student-athletes should not enter into any agreements for NIL activities without first consulting the MU International Students and Scholar Services office for additional information. Failure to do so may affect immigration status.
Any questions related to NIL activities can be directed to the Mizzou Athletics Compliance Office by emailing MIZCompliance@missouri.edu. For additional information on NIL, CLICK HERE.
