Shelter Insurance® Becomes Member of Mizzou Sports Properties Premier Partner Program
7/24/2017 10:45:00 AM | General
COLUMBIA, Mo. – Columbia-based Shelter Insurance® has expanded its partnership with Mizzou Athletics by becoming a founding member of the new Mizzou Sports Properties Premier Partner Program, school officials announced today.
"Shelter Insurance® has been a loyal partner of Mizzou Athletics for more than 50 years, and we are grateful for their continued investment in the lives of our 550 student-athletes through their participation in our new Premier Partner Program," said University of Missouri Director of Athletics Jim Sterk. "Our Premier Partners form the foundation of support that our athletics program receives from the corporate community and they are committed to ensuring Mizzou Athletics' long-term success and growth."
Tiger fans will see an expanded Shelter Insurance® presence at all Mizzou home games through prominent signage and in-venue displays as well as continued advertisements on radio and digital media platforms.
"We're excited to be part of this new program, said Shelter's President and CEO Rick Means. "We've found college sports marketing to be an effective and important part of our marketing mix. We're supporting our overall marketing goals and helping student athletes. It's a win/win for us."
Shelter Insurance® joins University of Missouri Health Care, the only academic health center in central Missouri, as the founding members of this exclusive Mizzou Sports Properties partnership group.
Shelter Insurance® is a group of companies with four personal lines property and casualty companies, a reinsurance company, and a life insurance. Shelter offers auto, home, life, farm and business insurance services to customers in 19 states via a network of more than 2,000 local insurance agents, more than 2,000 employees and a direct internet marketing brand called Say Insurance®. The firm's Home Office is in Columbia, Mo. For more information, visit their website at ShelterInsurance.com.
Mizzou Sports Properties, a division of Learfield, is the long-time multimedia rights holder for Mizzou Athletics. An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to Mizzou, it manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors' Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.
