Aug. 22, 2006

College Colors Day seeks to celebrate and promote the traditions and spirit that make the college experience great by encouraging fans, alumni and students to wear apparel of their favorite college throughout the day of September 1, 2006.

College Colors Day, which coincides with "back to school" and the kick-off of intercollegiate athletics, strives to promote higher education through increased public awareness and celebrates the achievements of colleges and universities, acknowledging their critical and fundamental importance to the United States.