With the ever-evolving nature of NIL, University of Missouri Athletics has positioned itself with industry leaders to take part in new, innovative initiatives that will benefit student-athletes.
Recent additions to the Tigers' NIL program include a Tigers-specific Opendorse marketplace, enhanced educational programming and the creation of an in-house team to work directly in the NIL space.
Acting within the letter of the Missouri State Law and NCAA legislation, Mizzou Athletics will continue to provide opportunities for student-athletes that will position each student-athlete to enhance their own personal brand through proactive education and individualized brand marketing assistance.
Originally signed into law on July 13, 2021, Missouri's NIL law was amended to permit members of the University, including coaches, to assist in seeking out third-party NIL deals. Coaches and University officials cannot receive compensation for this work, nor serve as representation to student-athletes nor attend meetings between the student-athletes and the third-party. Additionally, Mizzou Athletics will be required to provide yearly financial development education to its student-athletes.
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EDUCATION
Mizzou conducts a number of educational opportunities throughout the year, including:
- Financial Wellness
- Budgeting
- Tax Education
- Credit
- Credit vs Debit
- Investments
- Car Purchase Education
- Tax Lab
- Collaborated with the Office for Financial Success to conduct a tax lab where SAs were able to file their taxes on-site.
- Personal Branding
- Brand Building
- Social Media Branding
- Entrepreneurship
- LLC Education
- Sales Pitch
- Planning/Strategy
NIL GEAR SUPPORTING STUDENT-ATHLETES

GET INVOLVED
Boosters and Fans wanting to support Student-Athletes, check out the options below!
ONE TEAM x FANATICS

Fanatics, the global leader in licensed sports merchandise, has partnered with OneTeam to give MU student-athletes the opportunity to have personalized apparel, trading cards and jerseys.
THE BRANDR GROUP

TBG will facilitate group licensing opportunities on behalf of Mizzou student-athletes, and the program does not limit individual NIL rights.
STUDENT-ATHLETE APPAREL

Fans interested in purchasing specific student-athlete items, please
visit this page.
The new and accessible platform will support Mizzou student-athletes by offering fans, brands and sponsors a single, streamlined platform to easily find, pitch, book and compensate Mizzou student-athletes for their NIL services.
Visit the Mizzou Marketplace -->
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INITIATIVES
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