StorageMart Named Title Sponsor of Mizzou-Kansas Border Showdown Rivalry
7/11/2025 9:30:00 AM | General
COLUMBIA, Mo. – The historic Border Showdown rivalry series has a new title sponsor in StorageMart, which signed on in a multi-year deal to present head-to-head meetings between Mizzou and Kansas across all sports.
Two of the first 2025 meetings in the rivalry, which dates back to 1891, will be played on the gridiron and the hardwood. The Tigers and Jayhawks will meet in Columbia on Sep. 6 in football and at the T-Mobile Center in Kansas City on Dec. 7 in men's basketball. The two women's basketball programs will also renew their rivalry Nov. 15 at T-Mobile Arena in Kansas City.
"As title sponsor of the StorageMart Border Showdown and longtime Official Storage Partner of both Mizzou and Kansas athletics, we're proud to support the return of this iconic rivalry that brings communities together on both sides of the border," said CEO of StorageMart, Cris Burnam. "At StorageMart, we're all about making it easier to create space for the moments and memories that matter — and this is one fans will never forget."
As part of the rebranded StorageMart Border Showdown, two potential logos were unveiled July 10, with a fan vote deciding which design will become the new artwork representing one of the nation's oldest rivalries. The fan vote will conclude on July 24, and the new StorageMart Border Showdown logo will be revealed July 25. Fans can vote here for to choose the official logo.
Tiger fans, it's time to make your mark! We're letting YOU choose the official logo of the @StorageMart Border Showdown.
— Mizzou Athletics (@MizzouAthletics) July 10, 2025
?? Vote now: https://t.co/NjMugCIoQg
Catch the Sept. 6 football game in Columbia: https://t.co/kfPY9P1l5s
"StorageMart is a terrific partner from right here in Columbia and their support of Mizzou Athletics over the years has been incredible," added Laird Veatch, Mizzou Director of Athletics. "Now, we look forward to moving into a new era of the Border Showdown with StorageMart by our side."
A proud partner of Mizzou and Kansas Athletics since 2019, StorageMart was founded out of Columbia, Missouri in 1999 and provides a focus on quality self-storage experiences across more than 250 locations throughout the U.S., Canada and UK. In just over 25 years, StorageMart has grown to become the largest family-owned and privately operated self-storage company in the world.
"We're thrilled to have StorageMart enhance their commitment to the Jayhawks," said Travis Goff, University of Kansas Director of Athletics. "Their continued support and understanding of this unique rivalry makes them the ideal partner for the StorageMart Border Showdown."
The joint partnership was facilitated by Mizzou Sports Properties and Jayhawk Sports Properties, the locally based teams of Learfield – the media and technology company powering college sports – and exclusive multimedia rights holders for Mizzou Athletics and Kansas Athletics, respectively.
FOLLOW THE TIGERS
For all the latest information on Mizzou Athletics, please visit MUTigers.com. For up-to-the-minute updates, follow @MizzouAthletics on X. You can also find the Tigers on Instagram and Facebook.
ABOUT STORAGEMART
As the largest privately-owned self storage company globally, StorageMart is dedicated to providing clean, secure, and friendly service to customers worldwide. With a focus on sustainability, community engagement, and innovation, StorageMart continues to redefine what it means to make space for what matters most. Learn more at https://www.storage-mart.com.
ABOUT LEARFIELD
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
